Our amazing 4K Full Array LED TV powered by Cognitive Processor XRô delivers intense contrast. A newly designed local dimming structure brings scenes vividly to life.
Our amazing 4K Full Array LED TV powered by Cognitive Processor XRô delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XRô. Cognitive Processor XRô controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously. Whatever youíre watching, Cognitive Processor XRô reproduces sound that perfectly matches the action.
Our BRAVIA XRô TVs capture the awesome graphics and soundscapes of todayís games. Want more? Pair with a PlayStation 5 console for absolute immersion.
Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on whatís important ñ the picture.
X90L series are up to 40% more energy efficient when watching HDR content compared to the main TV competitors in the market.
